Biosphere Strategic Plan for Sustainable Tourism

We help position destinations from an environmental, cultural and socioeconomic sustainability perspective

The Biosphere Strategic Plan for Sustainable Tourism is a compilation of personalized actions for each sector that allows achieving long-term sustainable tourism development. This plan designs functions, lines of action, responsibilities, calendars, indicative budgets, follow-up guidelines and success criteria, from an environmental, cultural and socioeconomic sustainability perspective. Thanks to its personalization, the destination as a whole is profitable, competitive and sustainable over time, defining policies and strategies in accordance with the requirements of the Biosphere standard, which implement the 17 Sustainable Development Goals (SDG) of the United Nations.

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Advantages of the Biosphere Strategic Plan for Sustainable Tourism

Greater degree of Sustainability

The ultimate goal of the Biosphere Sustainable Tourism Strategic Plan is to obtain the International Sustainability Certificate ‘Biosphere Destination’. The plan guarantees the incorporation of actions and good practices aimed at achieving the certificate, based on the application to tourism of the 17 Sustainable Development Goals of the United Nations, the guidelines of the COP21 Paris Agreement against Climate Change, and the agreed principles at the World Summit on Sustainable Tourism.

Differentiation

The traditional tourist offer begins to show signs of saturation and progressive worsening of conventional destinations and products. Given this situation, the Biosphere Strategic Plan for Sustainable Tourism allows the incorporation of differentiating values and attributes, with which to increase competitiveness and achieve the best positioning in the market.

Increase in Quality

The results of this Plan pursue the development of a competitive tourism offer based on quality, authenticity, innovation, training and well-being of the local community.

Why a Biosphere Sustainable Tourism Strategic Plan?

This service offers the design of a tourism policy and strategy based on planning, institutional strengthening, the development of sustainable tourism products and diversification, marketing and promotion and, the sociocultural and environmental impact of tourism and the activities of the sector. This strategic plan also has a section of short-term action, allowing a quick response to business priorities.

Phases of the Biosphere Sustainable Tourism Strategic Plan

Initial phase

  1. Formulation of the project and updated analysis of the tourism context.
  2. Design of a draft for the formulation of the Biosphere Strategic Plan for Sustainable Tourism

Planning phase

  1. Formulation of actions within the framework of the Biosphere Strategic Plan for Sustainable Tourism, focused on the following sectors:
  • accommodation
  • tourist activities
  • development of sustainable tourist products
  • marketing and promotion
  • institutional framework
  • sustainability standards for tourism products and services
  • certification as a Sustainable Tourism Destination
  1. Prioritization of actions depending on the characteristics of each sector.
  2. Definition of lines of action, functions, responsibilities of various participating agents, calendars, indicative budgets, follow-up guidelines and success criteria.

Implementation phase

  1. Creation of the lines of action.
  2. Follow-up of the Strategic Plan.

(In this last phase, a technical assistance service will be available for the application of the priority recommendations, to obtain the certification as a Biosphere Sustainable Tourism Destination)

Actions

  • Study of local population perceptions of tourism activity
  • Study of private and public sector perception of tourism activity
  • Current demand study (Tourist profile, motivation of the trip, characteristics of the stay, satisfaction, etc.)
  • Offer analysis
  • Study tourist attractions
  • Characteristics of the destination
  • Basic strategic formulation according to the qualitative and quantitative analysis
  • General strategic formulation
  • Establishment of lines of action
  • Exposition of expected results and benefits
  • Analysis of costs, financing and execution time
  • Implementation of the Certification as a Sustainable Destination

Request a Biosphere Sustainable Tourism Strategic Plan

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If you want more information about the Biosphere Sustainable Tourism Strategic Plan, fill in the following form and we will get in touch with you as soon as possible.

or contact us by phone

(+34) 902 929 928

Monday to Friday, 9AM to 4PM (GMT +1)