The Biosphere Strategic Plan for Sustainable Tourism is a compilation of personalized actions for each sector that allows achieving long-term sustainable tourism development. This plan designs functions, lines of action, responsibilities, calendars, indicative budgets, follow-up guidelines and success criteria, from an environmental, cultural and socioeconomic sustainability perspective. Thanks to its personalization, the destination as a whole is profitable, competitive and sustainable over time, defining policies and strategies in accordance with the requirements of the Biosphere standard, which implement the 17 Sustainable Development Goals (SDG) of the United Nations.
The ultimate goal of the Biosphere Sustainable Tourism Strategic Plan is to obtain the International Sustainability Certificate ‘Biosphere Destination’. The plan guarantees the incorporation of actions and good practices aimed at achieving the certificate, based on the application to tourism of the 17 Sustainable Development Goals of the United Nations, the guidelines of the COP21 Paris Agreement against Climate Change, and the agreed principles at the World Summit on Sustainable Tourism.
The traditional tourist offer begins to show signs of saturation and progressive worsening of conventional destinations and products. Given this situation, the Biosphere Strategic Plan for Sustainable Tourism allows the incorporation of differentiating values and attributes, with which to increase competitiveness and achieve the best positioning in the market.
The results of this Plan pursue the development of a competitive tourism offer based on quality, authenticity, innovation, training and well-being of the local community.
This service offers the design of a tourism policy and strategy based on planning, institutional strengthening, the development of sustainable tourism products and diversification, marketing and promotion and, the sociocultural and environmental impact of tourism and the activities of the sector. This strategic plan also has a section of short-term action, allowing a quick response to business priorities.
(In this last phase, a technical assistance service will be available for the application of the priority recommendations, to obtain the certification as a Biosphere Sustainable Tourism Destination)
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