This service creates a new identity for the destination through the development or reconstruction of a tourism brand, taking advantage of the characteristic, strategic and unique aspects of the territory. Under these attributes a new communicative scenario is made that allows to transmit the true image and values of the destination.
The Destination brand is your cover letter and the first thing tourists recognize. It allows to link a creative identity to an idea in the imagination of tourists, and communicate ideas through promotional messages, videos and campaigns. When a brand is already known, campaigns can be much more emotional and less explanatory.
Defining an image based on the identity of the Destination contributes to improving its differentiation. A differentiated brand allows you to speak directly to the most relevant audiences. Thus, a greater specification is achieved in marketing efforts generating clearer and better results.
The methodology carried out by Biosphere for the creation of the brand image, based on the participation of all the agents involved in the tourism sector of the destination, allows to conceive a brand in a participatory way. This makes all the participants feel like it is theirs and they can contribute to promote the brand’s differentiating values.
Our brand image creation service is based on an exhaustive initial diagnosis, which includes the main elements of the local tourism industry and its particularities, the attractions of the Destination according to the opinion of its inhabitants and their differentiating elements or images. During the process, the virtues of the destination and its tourism assets are explored, opportunities and threats are identified, and the main tangible and intangible elements that make up the collective imagination of the destination inhabitants are collected. Thanks to this approach, the promotional arguments, the global message and the Brand Image that can better increase the competitive position of the Destination in the global environment are created.
If you want more information about the Creation and Development of a Tourist Brand, fill in the following form and we will get in touch with you as soon as possible.
Monday to Friday, 9AM to 4PM (GMT +1)