As a Destination Marketing Organization (DMO), we manage the destination while remaining very much aware of the three pillars of sustainability, implicating all stakeholders so that they also take the appropriate measures.
Certificate number: BDT 002/2021 RTI
The spectacular locations of the Pyrenees and the sober beauty of the Lands of Lleida, together with their rich cultural and human heritage, make it possible to offer sustainable experiences, and particularly ones associated with the philosophy of the ecotourism, which can all be enjoyed in our territory. The destination as a whole consists of 13 comarques (local districts). These can be divided into two main blocks, each with its own distinctive character, and with scenery that is quite well-differentiated. This has led to their tourism activity developing at different speeds.
The Lleida Pyrenees, in the north of the province, stand out for their diversity. This area contains 21 spaces of natural interest, including 2 natural parks: the High Pyrenees Natural Park, which is the largest in area and contains the Pica d' Estats, which is the highest mountain in Catalonia, and the El Cadí-Moixeró Natural Park, which stands out for its extensive mountain range and the Pedraforca massif. The area also includes the only National Park in Catalonia: the Aigüestortes i Estany de Sant Maurici National Park, which has been recognised as a Starlight Reserve and Starlight Tourist Destination. This first distinction is only granted to areas that adopt protective measures and offer exceptional levels of quality; the second is awarded to territories which also have the infrastructure to promote astronomical tourism. This is the first park in Catalonia to have received this distinction, which is awarded by the Starlight Foundation, and it is one of the first in Spain to have done so. It is also necessary to highlight the Origins UNESCO Global Geopark, in the Catalan Pyrenees. Along these lines, the specific characteristics of the Pyrenees make it possible to enjoy a type of tourism that includes a wide range of activities related to snow, adventure sports, ecotourism, hiking, trekking, and MTB, etc. Although ecotourism, active tourism and snow activities are their star products, the cultural tourism of the Pyrenees has also become well-consolidated over time. This has been partly thanks to such cultural facilities as the Romanesque monuments of the Vall de Boí, which have been recognised by UNESCO as a World Heritage Site.
On the other hand, the tourist attractions of the Lands of Lleida and the local districts that lie in the south of the province also offer a wide range of cultural resources and constitute one of the main arteries for the development of tourism in the area. These natural resources are currently being developed and put the emphasis on inland tourism. Examples of these attractions include: the recovery of the former Ivars and Vila-sana pool; the Mont-rebei gorge; the flowering of the fruit trees; and the dry-lands and their great ornithological value. We must not, however, forget the importance of this area’s gastronomy and locally made products, which include: the D.O. olive oil of Les Garrigues, the D.O. wine of Costers del Segre, and the I.G.P. Almond Nougat of Agramunt. As far as tourist activity is concerned, special mention should be given to the many exhibitions, fairs and gastronomy sessions held in the small municipalities scattered across the south of this territory. Then, finally, but no less importantly, there is the city of Lleida. This stands out from a tourism point of view as it receives numerous business trips and because of the emblematic set of monuments that are associated with its Seu Vella (Old Cathedral).
The progressive sensibilisation of the different stakeholders involved (the DMO, the public and private sector, the local community and the tourists themselves) has opened the door to the new public and private initiatives that make it possible to offer more sustainable tourism experiences. As a DMO, we manage the destination while remaining fully aware of the three pillars of sustainability, implicating all of the stakeholders so that they take appropriate measures. This is not in vain, as sustainability offers tourism a series of opportunities to aid its development, while paying attention to the growing degree of environmental consciousness and the changing demands of our society.