For the first time, the destinations that make sustainable development the cornerstone of its tourism strategy will have a space to promote sustainable activities, share their experiences and success stories, and generate a set of good practices that can guide and inspire other destinations in the world that also want to start the road to sustainability.
To be a member of the "Biosphere Destinations Community" is to belong to a destination club whose sustainability is guaranteed by globally agreed criteria at conferences sponsored by UNESCO and UNWTO. "Biosphere Destination" destinations are targets that provide an integral measure of their contribution to the 17 United Nations Sustainable Development Goals (SDG) and the Paris Agreement on Climate Change through the guidelines outlined in the World Tourism Charter Sustainable +20.
Biosphere Destination Community's Sustainable Destinations will participate in the process of developing the sustainable tourism standards BIOSPHERE TOURISM© with their own contributions, with a view to its global approval in the different meetings organized by the Responsible Tourism Institute with the occasion of the proclamation of 2017 "International Year of Sustainable Tourism for Development", sponsored by UNESCO and UNWTO, as well as the support of international organizations.
The design of sustainable tourism models that favor the development of "products" and "Sustainable destinations" represents, today, one of the great challenges of the sector and the most important responsibility of all the actors involved in tourism.
The sustainability diagnosis of the destination as a Biosphere Destination, and the adoption by companies and services of sustainability criteria through certification or Biosphere Adhesion, are the ideal tools for the identification and development of these sustainable products. The study of the needs and opportunities of the Destination, together with the adoption by the companies of a commitment of sustainability during their activity contributes as much to their differentiation as to the positioning of the Destination itself and its companies. This bifocal perspective allows us to establish collaborative synergies between destination administrations and their tourism sector that would not otherwise be produced, connecting all tourist agents to redirect and unify their tourism strategy competitively.