Biosphere will have the first stand of Sustainable Destinations of FITUR

The Responsible Tourism Institute (RTI) will have the first stand of Sustainable Destinations at the next Fitur

biosphere sustainable tourism

The Responsible Tourism Institute (RTI) will attend again the International Tourism Fair FITUR, which will be held from 23 to 27 January in Madrid (Spain). It is a key global meeting point for tourism professionals, being the leading fair for the receptive and issuing markets of Ibero-America.

This time, this appointment will be especially important for us, since it will be the first time that sustainable destinations around the world have their own stand (pavilion 9, stand 9A04) in which to share experiences and concerns and generate synergies for a more sustainable tourism worldwide. The Biosphere stand will be the meeting point of the Biosphere Destination Community, a community of sustainable destinations that have already obtained our Biosphere Certified Destination seal or are in the process of obtaining it.


We bring together all the destinations committed to sustainability to share the main activities, projects and challenges that they have faced this year in the framework of the Biosphere certification. 

The list of participant destinations is the following:

  • Ibagué-Tolima
  • Arona
  • Vilafranca del Penedès
  • Xàbia
  • León
  • La Palma
  • Lanzarote
  • Vitoria-Gasteiz
  • Thompson Okanagan. British Columbia
  • Sitges
  • Tossa de Mar 
  • City of Barcelona 
  • Aldeias Historicas de Portugal 

Of course, our doors are also open to guests and observers of interest.

In addition to these talks on tourism and sustainability that will undoubtedly be of your interest, we will have well-known travel bloggers from all over Spain such as Viajes y Fotografía or El Viaje de Sofi. We will talk with them about how to redirect the tourism industry, how to contribute positively to local tourism, how the profile of the new responsible tourist is, the revaluation of destinations through sustainability ... and many other topics.

As always, everything is focused on tourists living the most sustainable tourism experiences possible. In this way, our stand, the first stand of sustainable destinations of Fitur, represents the 'circle of sustainability'. A meeting place for Destinations, Companies, Communicators and Tourists to share and learn about the best practices and experiences in sustainable tourism.

Below is the Agenda of the Biosphere Destination Community Meeting, which will take place on Thursday 24thof January (second day of Fitur), from 11:30. 

We'll be waiting for you!

If you are a Destination, a company or a Travel Blogger and you are interested in attending any of our events, please contact us through 

Click here to have a look at the whole schedule for Fitur