The mayoress of Pamplona, Cristina Ibarrola, and the general secretary of the Responsible Tourism Institute, Patricio Azcárate Díaz De Losada, have signed a 'Letter of Commitment', by which the city agrees on becoming a Sustainable Tourism Destination, which promotes cultural diversity and social responsibility, from the principles of sustainability and achieving an integral human and social development. To this end, Pamplona will submit its actions and processes to the Biosphere tool, a tourism sustainability certification system, to which it trusts that companies and entities of the tourism and commercial sector will adhere.

With this objective, the City Council of Pamplona has organized an informative day, addressed to the sector, in which the Biosphere methodology will be presented. At the same event is where the signing of Pamplona's adhesion to this 'Letter of Commitment' of continuous improvement and compliance with the objectives set both in the Agenda 2030 of the United Nations and the World Charter for Sustainable Tourism has been celebrated.

In this document, the Consistorio is committed to becoming a tool for dialogue to promote new models of tourism production and consumption, which facilitate a more sustainable development, not only economically but, also culturally and socially. Along these lines, Pamplona will promote actions to raise awareness of sustainable tourism and the exchange of good tourism practices. It will also seek to promote the use of new technologies in the sector and enhance the cultural and natural heritage of the city and its surroundings. In addition to all these actions, it will also support the creation of new tourism products and activities that facilitate the respectful use of the cultural, natural and intangible heritage.

In the proposal to turn Pamplona into a Sustainable Tourism Destination, companies, associations, entities and organizations of the sector play a fundamental role. That is why in the conference held at the Palacio de Condestable the municipal sustainability strategy has been presented and, in turn, it has been explained what it consists of and how the management platform and methodology Biosphere works, a tool chosen by the City Council of Pamplona to certify that the city applies in tourism the 17 Sustainable Development Goals (SDGs) and the 169 goals of the Agenda 2030 of the United Nations. The aim is for the sector to use this tool to self-assess and certify its level of sustainability. In addition, they will be able to do so at no cost, since Pamplona has adhered to this methodology.

Biosphere is an international system of management and recognition in sustainability developed by the Responsible Tourism Institute (RTI), an international entity that was born with the support of UNESCO through a Memorandum of Understanding that promotes a Responsible Tourism System (RTS). In short, the aim is to seek the continuous improvement of all the bodies involved in tourism in a place or city. Hence, the implication of the whole destination is required. The Biosphere seal aims to recognize this effort, both from the Administrations and the rest of the entities involved. By obtaining this certification, Pamplona would be positioned as a sustainable tourist destination at an international level and it would also have the opportunity to establish a system of continuous improvement in terms of sustainability in the public policies of tourist management, which affects an important part of the activity of the City Council of Pamplona.