What is Gymkana digital?

This innovative project is an alternative proposal to mass tourism. A start-up that seeks to promote decentralisation, sustainability and free access to culture. But what is it exactly? Well, it is a game of clues in the purest detective style in which travellers must go through the streets of a municipality solving enigmas linked to the history and heritage of a place. To create this open-air escape room, a group of historians and writers study the historical value of a geographical area, and create a unique and personalised narrative so that tourists can discover the magic of a destination on their own.

Why choosing Gymkana Digital Touristic Gymkana encourages decentralisation?

Gymkana Digital Turística encourages decentralisation because it encourages the user to practice a type of rural or peripheral tourism. How? By means of an awareness campaign on social networks that promotes the responsibility of movement in a post-pandemic reality.

In addition, it avoids the formation of large queues or overcrowding of people at neuralgic points. The fact that only a mobile phone is needed to play stimulates the independence of the traveller and prevents the use of pamphlets, brochures and/or their derivatives. The self-guided concept proposed by Gymkana Digital Turísctica is in line with a covid-friendly normality.

How does Gymkana Digital Turística help sustainability?

This project not only encourages sustainable tourism, but also helps peripheral municipalities to promote their own cultural value -commonly little exploited-. The Digital Tourist Gymkana revives the economy of the towns by improving the tourist experience offered so far. It is a free service subsidised by the Town Council through which the traveller can walk and play while visiting the streets of the place. Gymkana Digital Turística also aims to promote the products and services of the area, thus encouraging local commerce.

A mission: free and open access to culture

Another of the values that Gymkana Digital Turística seeks to promote is the free exchange of culture, understanding education as a basic necessity. Through the creation of gamified tourist experiences, the aim is to include groups from different social classes, educational levels and backgrounds in these activities. The aim is to facilitate access to culture and history for all types of consumers. For this reason, Gymkana Digital Tourist is committed to an offer that is free of charge. The crisis scenario resulting from the paralysis of the commercial activity due to the covid-19, has left many people/families in economically complicated situations. Offering free activities helps to revive the economy and hinders the growth of wage inequality between classes.

Great advantages of Gymkana Digital Tourist

There are currently a number of companies offering similar services. So why choose Gymkana Digital?

• Because of the quality of the storytelling. It differs from other services because its team works with immersive story lines linked to historical heritage, where the cultural and heritage information is as important as the values to be transmitted.
• Because you will be part of a network of municipalities that help each other to encourage tourism.
• Because NO App is required. Gymkana Digital Turística uses QR technology that is accessible and easy for any user (even the most technophobic). You can also access the gymkana through social media or your own website.
• Because it offers the game in several languages.
• Because it is free and accessible to everyone.
• Because it promotes the cultural value of your municipality on its social networks.
• Because it offers you quantitative and qualitative data on the number of people who have used the service and allows you to draw up final statistics on its performance and benefits.