The Tourism Innovation Awards 2024 open a new call for entries to recognise the most innovative projects in the tourism sector.

The Tourism Innovation Awards, held as part of TIS2024, will recognise the most innovative, digital and sustainable projects that are transforming the tourism sector.

The fifth edition of TIS - Tourism Innovation Summit will be held from 23 to 25 October in Seville under the theme ‘Elevating travel industry with tech’ and will once again host the Tourism Innovation Awards, awards that seek to recognise those entities, projects and initiatives that are committed to innovation, technology and digitisation to drive the tourism sector towards a more efficient, competitive and sustainable future, always putting the traveller at the centre.

In the words of Silvia Avilés, director of TIS, we have more and more innovation, new business models and digital tools that are transforming tourism management as we have conceived it until now. Recognising the best cases is key to fostering collaboration, knowledge sharing and continuous improvement within the global tourism community. In this way we inspire other industry professionals and organisations to think differently, streamline processes and above all to improve the traveller experience towards much more sustainable, authentic, intelligent and memorable proposals, which is what they are demanding.

Tourism Innovation Awards to have six categories in 2024

This year, the Tourism Innovation Awards 2024 have slightly modified their categories. One of them is the Best Customer Experience Award, which seeks to recognise those projects or innovations that have gone above and beyond in creating memorable, meaningful and truly extraordinary experiences for travellers around the world.

The most disruptive solutions that use AI or data analytics to drive innovation and optimise operations in tourism businesses will also be highlighted with the Best Innovation in AI and Data Analytics Award. The Best Digital Innovation Award will recognise organisations that have demonstrated remarkable creativity and effectiveness in leveraging digital tools to improve services, optimise operations and elevate customer experiences.

Likewise, the Best Sustainable Tourism Project Award will recognise initiatives or organisations that have integrated sustainable practices into their operations, minimising their environmental footprint and positively impacting local communities and cultures. This award was received in the last edition by the Transforming the Future project, an initiative developed in collaboration with the organisations of the Responsible Tourism Institute as a methodological partner with its Biosphere continuous improvement system, the Zurich Foundation and Universal Assistance, and the Plan21 Foundation.

In the New Business Model Award category, recognition will go to those pioneering projects that seamlessly integrate sustainability, technology and customer-centric principles, driving positive transformation and setting new standards for the sector. Finally, new this year, the Excellence in Diversity and Inclusion Award will recognise organisations or initiatives that demonstrate an outstanding commitment to promoting diversity, equity and inclusion within the tourism sector.

All interested organisations can submit their candidature until 6 September.

Elevating travel industry with tech

Under the slogan ‘Elevating travel industry with tech’, TIS2024 will present the most innovative solutions and successful cases of the application of technologies that are helping the sector to better understand the new demands of the traveller and offer unique and personalised experiences, to the more than 7,000 managers and professionals from the tourism industry in attendance. More than 200 exhibiting firms will showcase the latest technologies in AI, Business Intelligence, data analytics, cybersecurity, connectivity, 5G and augmented or virtual reality, among others, as well as solutions that help to measure environmental impact, be more sustainable, inclusive and improve accessibility.